✦ Structured Data Generator

Generate Schema Markup
in Seconds, For Free

Fill in a simple form and get valid JSON-LD code ready to paste into any website. No coding skills needed.

Choose Your Schema Type

📰 Article Blog post, news

❓ FAQ Q&A content

🛒 Product eCommerce items

🏪 Local Business Store, restaurant

🍳 Recipe Food, cooking

📋 How-To Step by step

📅 Event Concerts, webinars

👤 Person Author, celebrity

🏢 Organization Company, brand

🔗 Breadcrumb Navigation trail

▶️ Video YouTube, embed

⭐ Review Rating, testimonial

💡 Article schema helps Google display rich results including author, publish date, and a headline in search. Use this for every blog post, news article, or tutorial you publish.

Fill In Your Article Details

📰

Article Details

Every field you fill in adds more data for Google

🏷️

Fill in the form and click Generate

Schema Validation

Generate schema to see validation results

🚀

How to Install

3 ways to add schema to your site

Paste Into HTML Copy the code and paste it inside your <head> tag or just before </body>.

Google Tag Manager Create a Custom HTML tag in GTM, paste the code, and fire it on the target page. No developer needed.

WordPress Plugin Use Rank Math or Yoast. For custom types, paste into a Custom HTML block in Gutenberg.

🏷️

// Complete Beginner Guide

What Is Schema Markup? The Super Easy Beginner Guide

Rich results explained from first principles. What schema is, how it works, why it matters, and exactly how to add it to any website — with real examples and zero jargon.

→

// The Expert Guide

Schema Markup: What It Is, Why It Works,
and How to Use This Tool

Schema markup is a vocabulary of structured data tags you add to your web pages so search engines can understand your content at a deeper level. Rather than just reading your text, Google can recognise that a block of content is a recipe, a product with a price, or a frequently asked question — and display it in search results with extra visual elements called rich results.

These rich results can include star ratings, pricing, review counts, cook times, event dates, FAQ dropdowns, and more. They make your listing stand out in search and consistently earn higher click-through rates. Pages with schema markup do not automatically rank higher, but the CTR boost from rich results indirectly improves your SEO performance over time.

This generator creates JSON-LD, which is Google's preferred format for structured data. Unlike Microdata or RDFa, JSON-LD lives in a single script block that does not touch your HTML structure, making it the cleanest and safest way to implement schema on any site or platform.

How to Use This Generator

Pick your schema typeChoose the type that matches your page content from the grid at the top of this tool.

Fill in your detailsComplete the form fields. Every field you fill in adds more data for Google to read and display.

Generate and validateClick Generate Schema. The validation panel instantly flags missing recommended properties.

Test in GoogleClick the Test button to open Google's Rich Results Test with your schema ready for official validation.

Copy the codeClick Copy and paste the JSON-LD script block into your page head section or before the closing body tag.

Monitor in Search ConsoleGo to Enhancements in Google Search Console to track which pages have valid schema and any errors found.

Which Schema Type Should You Use?

The type you choose should always match the primary content of the page. Adding Article schema to a product page, for example, will not produce rich results and may trigger a manual action. Here are the most impactful types for common website categories.

📰

Article

Use on every blog post and news article. Unlocks author bylines and publish dates in search results.

❓

FAQ

The highest-impact schema for most blogs. FAQ dropdowns expand your listing to 3 to 4 times its normal size in search.

🛒

Product

Essential for eCommerce. Displays price, availability, and star ratings directly in search and Google Shopping.

🏪

Local Business

Critical for any physical location. Displays opening hours, address, phone number, and ratings in local search.

🍳

Recipe

Unlocks rich cards showing cook time, calorie count, and star ratings. Food blogs without this leave traffic untapped.

📋

How-To

Displays numbered steps in search results. Excellent for tutorial content, DIY guides, and instructional posts.

📅

Event

Shows event date, location, and ticket availability in search. Essential for any page promoting a live or online event.

▶️

Video

Unlocks video thumbnails in search results. Any page with a YouTube embed benefits from Video schema.

🟢 Schema Markup Best Practices

Only mark up content that is visible on the page. Google penalises hidden schema that describes content users cannot actually see.
Use JSON-LD wherever possible. It is easier to implement, update, and debug than Microdata or RDFa.
Test every page with Google's Rich Results Test after adding or changing schema to catch errors before they affect your search appearance.
Do not nest too many schema types unnecessarily. Start with the primary type for the page and add secondary types only where they genuinely apply.
Keep schema data accurate and up to date. Stale prices, wrong addresses, or outdated event dates can trigger manual quality actions from Google.
FAQ schema works on almost every page. Adding 3 to 5 relevant Q&A pairs to your blog posts, service pages, and landing pages is one of the fastest ways to expand your SERP footprint.